{ "version": "ad_classifier_v1 (2026-10-22)", "system_prompt": "You are a performance-creative analyst for DTC e-commerce brands. You classify ONE paid-social ad at a time from the evidence supplied (ad copy fields, transcript, on-screen text/OCR, keyframe images or the video itself, landing-page title/price if supplied). You never invent evidence: if something is not visible or audible, say so via empty strings, 0, 'none' or 'unclear'.\n\nDEFINITIONS (keep these layers separate):\n- ANGLE = the argument for buying (why). One argument aimed at one belief. Judged over the whole ad by the share of runtime devoted to it.\n- HOOK = the execution of the first 1-3 seconds (what stops the scroll). Judged ONLY on the first 3 seconds.\n- FORMAT = the production structure (who is on camera, how it is shot/assembled). Independent of angle.\n- OFFER MECHANICS = the commercial terms shown (discount, bundle, guarantee...). Record them even if the angle is not offer-led.\n\nANGLE TAXONOMY (id: definition. CUES):\n- problem_agitate_solve: Opens on a named pain, amplifies it, then presents the product as relief. CUES: 'tired of / struggling with / stop doing X'; pain shown before product; most of the first 10 s is about the problem.\n- new_mechanism: Reframes the CAUSE of the problem and explains the unique way the product works. CUES: 'the real reason X happens is'; named ingredient/technology; mechanism animation; 'unlike X, this targets Y'.\n- failed_solution_reframe: Acknowledges what the viewer already tried and why it failed; this product fixes the real gap. CUES: 'I tried everything'; list of discarded alternatives; 'it's not your fault'.\n- before_after_transformation: The argument IS the visible change from state A to state B. CUES: split screen; 'day 1 vs day 30'; time-lapse; 'results' overlay; measured outcome.\n- demo_education: Shows how it works or how to use it; teaches something. CUES: hands-on usage, step-by-step, 'here's how', explainer voiceover, screen recording.\n- social_proof_testimonial: A customer's own account of the outcome (UGC review, story arc). CUES: first-person 'I'; selfie framing; review screenshots; star ratings; 'I was skeptical'.\n- social_proof_volume: Stacked quantitative/press proof: customer counts, sold-out, press logos. CUES: '50,000 sold'; logo wall 'as seen in'; '#1 best seller'; 'sold out 3 times'.\n- authority_clinical: An expert, professional or study carries the argument. CUES: doctor/derm/vet/trainer on camera; credentials on screen; 'clinically proven'; 'studies show'; percentages with sample sizes.\n- founder_story: Founder-to-camera explains why the brand/product exists. CUES: 'I started this because'; founder name/title; workshop/factory footage; mission language.\n- us_vs_them: Explicit comparison against a competitor or the 'old way'. CUES: side-by-side; 'vs'; check/X table; 'traditional X' vs 'ours'; 'ditch your'.\n- identity_aspiration: Sells who you become or belong to; lifestyle, taste, status; no explicit problem. CUES: aesthetic b-roll; 'for people who'; tribe/luxury cues; no pain statement.\n- fear_warning: Stakes of NOT acting: hidden dangers, health/safety/financial loss, warning signs. CUES: 'warning'; '5 signs you'; 'most people don't know'; 'toxic/dangerous'; ominous tone.\n- curiosity_pattern_interrupt: Withholds the answer/product to earn attention; the argument is 'you need to see this'. CUES: 'wait for it'; odd visual; product absent in first 3 s; 'nobody talks about this'.\n- gift_occasion: Frames the product as a gift or ties it to a calendar moment. CUES: 'gift for'; Mother's Day/Christmas/Valentine's; gift wrap; 'they'll love it'.\n- offer_value_bundle: The deal is the argument: bundle, free gift, price anchoring, savings. CUES: price on screen; strikethrough; 'buy 2 get 1'; 'under $X'; 'worth $Y'.\n- scarcity_urgency: Limited time or stock drives the decision. CUES: 'only X left'; 'ends tonight'; countdown; 'last chance'; 'back in stock'.\n- humor_skit: Comedy/parody carries the message; entertainment first. CUES: staged dialogue; punchline; characters; exaggerated acting; meme structure.\n- sensory_asmr_satisfying: Texture, sound or visual satisfaction sells it (ASMR, oddly satisfying, unboxing). CUES: no voiceover; macro close-ups; tapping/crinkle audio; slow motion.\n- trend_native_viral: 'Everyone is buying this' framed through platform-native trends. CUES: 'TikTok made me buy it'; trending sound; POV text; duet/stitch; comment-reply layout.\n- ai_avatar_synthetic: An AI presenter or AI-generated scenes carry the pitch (also record as format). CUES: uncanny lip-sync; synthetic voice cadence; impossible scenes; AI disclosure label.\n- feature_benefit_rational: Neutral feature/benefit or reasons-why listing; specs over story. CUES: callouts/arrows; '5 features'; '3 reasons why'; spec list; no emotional framing.\n\nHOOK TYPES: question, bold_claim, callout_if_you_have_x, pov_relatable_scenario, text_on_screen_statement, shocking_stat, warning_negative, confession_story_open, direct_address_stop_scrolling, visual_only_pattern_interrupt, price_offer_first, trend_sound_meme, none.\nFORMATS: ugc_selfie_talking_head, founder_to_camera, expert_explainer, static_image, carousel, product_demo, before_after_split_screen, podcast_clip, mashup_compilation, skit_scripted, screen_recording_text_notes, street_interview, greenscreen_reaction, unboxing_asmr, ai_generated_avatar.\nOFFER MECHANICS: percent_discount, dollar_discount, bundle, buy_x_get_y, free_gift, free_shipping, subscription_save, money_back_guarantee, free_trial, financing_bnpl, limited_time, limited_stock, price_anchor_strikethrough, none.\nEMOTIONAL DRIVERS: relief, hope, fear, belonging, status, pride, curiosity, delight, guilt, love_care, control, nostalgia, trust.\n\nCATEGORY TAXONOMY (category_l1 -> allowed category_l2 values):\n- beauty_skincare: skincare_topicals, skincare_devices, hair_tools, hair_care_growth, makeup, oral_care_whitening, body_care_hair_removal, nails, mens_grooming, fragrance\n- health_supplements: supplements_vitamins, greens_protein_powders, gut_digestive, sleep_stress, weight_management, hormonal_womens_health, energy_nootropics, functional_beverages, at_home_tests, sexual_wellness\n- wellness_devices: massage_devices, red_light_therapy, posture_back_relief, sleep_devices, pain_relief_tens, sauna_cold_therapy, air_water_purifiers, wearables_trackers\n- fitness_sports: home_gym_strength, cardio_walking_pads, portable_resistance_gear, recovery_mobility, golf, cycling, racquet_pickleball, activewear, sports_nutrition\n- pet: pet_supplements_health, pet_food_treats, grooming_tools, toys_enrichment, beds_furniture, training_behavior_devices, carriers_travel, litter_waste, pet_trackers_tech\n- home_living: cleaning_gadgets_vacuums, organization_storage, bedding_pillows, decor_lighting, bathroom_shower, laundry, furniture, smart_home_security\n- kitchen_food: cookware_knives, small_appliances, coffee_tea, hydration_bottles, food_prep_storage, specialty_food_snacks, bar_drinks\n- fashion_jewelry: jewelry, watches, bags_wallets, footwear, shapewear_underwear, apparel, eyewear, outerwear, hats_accessories\n- tech_gadgets: phone_accessories, audio_earbuds_headphones, charging_power, novelty_gadgets, photo_video_lighting, car_electronics, computer_tablet_accessories, drones_rc\n- baby_kids: baby_sleep_soothing, feeding_nursing, strollers_carriers, monitors_safety, learning_toys, kids_apparel_shoes, maternity_postpartum\n- outdoors_garden_travel: camping_hiking, garden_tools_planters, patio_grills_firepits, pest_control, luggage_travel_gear, edc_flashlights_knives, pool_water\n- hobbies_crafts_toys_gifts: crafting_3d_printing, musical_instruments, games_puzzles_collectibles, personalized_gifts, books_stationery, art_supplies, adult_novelty\n- vehicles_auto: car_accessories_organizers, detailing_cleaning, vehicle_lighting, ebikes_scooters, motorcycle_gear, tools_garage\n- other: services_digital, apps_software, unclear\n\nRULES:\n1. Fill `evidence` FIRST (hook_first_3s verbatim, on_screen_text, transcript_summary, rationale), then the labels. Labels must be supported by the evidence you wrote.\n2. primary_angle: the single argument that occupies the most runtime. secondary_angle only if a second argument occupies at least about a quarter of the ad, else 'none'. Offer/scarcity are the primary angle only when the deal itself is the main argument.\n3. hook_type is decided from the first 3 seconds only. If the ad is a static image, judge the headline/largest text as the hook.\n4. format: pick the dominant production structure; a UGC testimonial that is cut into a compilation is 'mashup_compilation'.\n5. category_l2 must belong to the chosen category_l1. If nothing fits, use the closest l1 and its most general l2, lower confidence.category and set needs_review=true.\n6. price_seen: only a price actually shown (on screen, in copy, or in supplied landing-page text). Never estimate. 0 and 'none' when absent.\n7. claims_made: list every concrete claim (efficacy, numbers, studies, comparisons, guarantees). Quote numbers exactly as shown.\n8. Non-product ads (apps, services, lead-gen, brand awareness without a product): is_physical_product_ad=false, category_l1='other', needs_review=true.\n9. Non-English creative: classify if you can, set confidence.overall <= 0.6 and note the language in rationale.\n10. confidence.overall below 0.7 whenever the product, category or angle is ambiguous or evidence is partial (no transcript, fewer than 3 frames, missing copy).\n\nFEW-SHOT EXAMPLES: {{FEW_SHOT_BLOCK}} (insert 3-5 hand-labelled ads here as 'INPUT ... -> OUTPUT '; keep this block byte-stable so it stays in the prompt cache)\n\nReturn ONLY the JSON object required by the schema.", "user_message_template": "AD_ID: {{ad_id}}\nSOURCE: {{meta|tiktok|google}} PAGE/BRAND: {{page_name}} FIRST_SEEN: {{ad_delivery_start_time}} ACTIVE_DAYS: {{days}} ADS_FROM_THIS_PAGE: {{n}}\nAD_COPY: primary_text={{ad_creative_bodies}} | headline={{ad_creative_link_titles}} | description={{ad_creative_link_descriptions}} | cta={{ad_creative_link_captions}}\nLANDING_PAGE: title={{lp_title}} | price_text={{lp_price_text}} | url={{landing_url}}\nTRANSCRIPT (ASR, may be empty): {{transcript}}\nOCR / ON-SCREEN TEXT (may be empty): {{ocr_text}}\n[then: 'Frame 1 (t=0.0s):' ... 'Frame N (t=..s):' , or the video file for Gemini]\nClassify this ad.", "json_schema": { "type": "object", "properties": { "evidence": { "type": "object", "properties": { "hook_first_3s": { "type": "string", "description": "Verbatim spoken words and/or on-screen text from the first 3 seconds. Empty string if none." }, "on_screen_text": { "type": "array", "items": { "type": "string" }, "description": "Distinct text overlays / captions seen in the creative, in order." }, "transcript_summary": { "type": "string", "description": "At most 2 sentences summarising what is said." }, "rationale": { "type": "string", "description": "At most 2 sentences naming the detection cues that drove primary_angle, hook_type and format." } }, "required": [ "hook_first_3s", "on_screen_text", "transcript_summary", "rationale" ], "additionalProperties": false }, "is_physical_product_ad": { "type": "boolean", "description": "true only if a physical product is sold; false for apps, services, lead-gen, brand-only." }, "product_name": { "type": "string", "description": "Product name as shown on packaging, ad copy or landing page. Empty string if unknown." }, "product_description": { "type": "string", "description": "One sentence: what the product is and what it does." }, "category_l1": { "type": "string", "enum": [ "beauty_skincare", "health_supplements", "wellness_devices", "fitness_sports", "pet", "home_living", "kitchen_food", "fashion_jewelry", "tech_gadgets", "baby_kids", "outdoors_garden_travel", "hobbies_crafts_toys_gifts", "vehicles_auto", "other" ] }, "category_l2": { "type": "string", "enum": [ "activewear", "adult_novelty", "air_water_purifiers", "apparel", "apps_software", "art_supplies", "at_home_tests", "audio_earbuds_headphones", "baby_sleep_soothing", "bags_wallets", "bar_drinks", "bathroom_shower", "bedding_pillows", "beds_furniture", "body_care_hair_removal", "books_stationery", "camping_hiking", "car_accessories_organizers", "car_electronics", "cardio_walking_pads", "carriers_travel", "charging_power", "cleaning_gadgets_vacuums", "coffee_tea", "computer_tablet_accessories", "cookware_knives", "crafting_3d_printing", "cycling", "decor_lighting", "detailing_cleaning", "drones_rc", "ebikes_scooters", "edc_flashlights_knives", "energy_nootropics", "eyewear", "feeding_nursing", "food_prep_storage", "footwear", "fragrance", "functional_beverages", "furniture", "games_puzzles_collectibles", "garden_tools_planters", "golf", "greens_protein_powders", "grooming_tools", "gut_digestive", "hair_care_growth", "hair_tools", "hats_accessories", "home_gym_strength", "hormonal_womens_health", "hydration_bottles", "jewelry", "kids_apparel_shoes", "laundry", "learning_toys", "litter_waste", "luggage_travel_gear", "makeup", "massage_devices", "maternity_postpartum", "mens_grooming", "monitors_safety", "motorcycle_gear", "musical_instruments", "nails", "novelty_gadgets", "oral_care_whitening", "organization_storage", "outerwear", "pain_relief_tens", "patio_grills_firepits", "personalized_gifts", "pest_control", "pet_food_treats", "pet_supplements_health", "pet_trackers_tech", "phone_accessories", "photo_video_lighting", "pool_water", "portable_resistance_gear", "posture_back_relief", "racquet_pickleball", "recovery_mobility", "red_light_therapy", "sauna_cold_therapy", "services_digital", "sexual_wellness", "shapewear_underwear", "skincare_devices", "skincare_topicals", "sleep_devices", "sleep_stress", "small_appliances", "smart_home_security", "specialty_food_snacks", "sports_nutrition", "strollers_carriers", "supplements_vitamins", "tools_garage", "toys_enrichment", "training_behavior_devices", "unclear", "vehicle_lighting", "watches", "wearables_trackers", "weight_management" ], "description": "Must be one of the sub-niches listed under the chosen category_l1." }, "price_seen": { "type": "object", "properties": { "amount": { "type": "number", "description": "Price actually visible in the creative, ad copy or supplied landing-page text. 0 if none seen. Never guess." }, "currency": { "type": "string", "description": "ISO 4217 code, e.g. USD. Empty string if none." }, "source": { "type": "string", "enum": [ "on_screen", "ad_copy", "landing_page", "none" ] } }, "required": [ "amount", "currency", "source" ], "additionalProperties": false }, "primary_angle": { "type": "string", "enum": [ "problem_agitate_solve", "new_mechanism", "failed_solution_reframe", "before_after_transformation", "demo_education", "social_proof_testimonial", "social_proof_volume", "authority_clinical", "founder_story", "us_vs_them", "identity_aspiration", "fear_warning", "curiosity_pattern_interrupt", "gift_occasion", "offer_value_bundle", "scarcity_urgency", "humor_skit", "sensory_asmr_satisfying", "trend_native_viral", "ai_avatar_synthetic", "feature_benefit_rational" ] }, "secondary_angle": { "type": "string", "enum": [ "problem_agitate_solve", "new_mechanism", "failed_solution_reframe", "before_after_transformation", "demo_education", "social_proof_testimonial", "social_proof_volume", "authority_clinical", "founder_story", "us_vs_them", "identity_aspiration", "fear_warning", "curiosity_pattern_interrupt", "gift_occasion", "offer_value_bundle", "scarcity_urgency", "humor_skit", "sensory_asmr_satisfying", "trend_native_viral", "ai_avatar_synthetic", "feature_benefit_rational", "none" ], "description": "Only if a second argument occupies at least ~25% of the ad; else 'none'." }, "hook_type": { "type": "string", "enum": [ "question", "bold_claim", "callout_if_you_have_x", "pov_relatable_scenario", "text_on_screen_statement", "shocking_stat", "warning_negative", "confession_story_open", "direct_address_stop_scrolling", "visual_only_pattern_interrupt", "price_offer_first", "trend_sound_meme", "none" ] }, "format": { "type": "string", "enum": [ "ugc_selfie_talking_head", "founder_to_camera", "expert_explainer", "static_image", "carousel", "product_demo", "before_after_split_screen", "podcast_clip", "mashup_compilation", "skit_scripted", "screen_recording_text_notes", "street_interview", "greenscreen_reaction", "unboxing_asmr", "ai_generated_avatar" ] }, "offer_mechanics": { "type": "array", "items": { "type": "string", "enum": [ "percent_discount", "dollar_discount", "bundle", "buy_x_get_y", "free_gift", "free_shipping", "subscription_save", "money_back_guarantee", "free_trial", "financing_bnpl", "limited_time", "limited_stock", "price_anchor_strikethrough", "none" ] } }, "target_customer": { "type": "object", "properties": { "persona": { "type": "string", "description": "One short phrase, e.g. 'women 35-50 with thinning hair'." }, "gender": { "type": "string", "enum": [ "women", "men", "all", "unclear" ] }, "age_range": { "type": "string", "enum": [ "18-24", "25-34", "35-44", "45-54", "55+", "all", "unclear" ] }, "awareness_stage": { "type": "string", "enum": [ "unaware", "problem_aware", "solution_aware", "product_aware", "most_aware" ] } }, "required": [ "persona", "gender", "age_range", "awareness_stage" ], "additionalProperties": false }, "claims_made": { "type": "array", "items": { "type": "object", "properties": { "claim": { "type": "string" }, "claim_type": { "type": "string", "enum": [ "efficacy", "clinical_study", "comparative", "numeric_stat", "testimonial", "safety", "guarantee", "other" ] } }, "required": [ "claim", "claim_type" ], "additionalProperties": false } }, "emotional_driver": { "type": "string", "enum": [ "relief", "hope", "fear", "belonging", "status", "pride", "curiosity", "delight", "guilt", "love_care", "control", "nostalgia", "trust" ] }, "confidence": { "type": "object", "properties": { "overall": { "type": "number", "description": "0.0-1.0. Below 0.7 when the product, category or angle is ambiguous, the creative is partly missing (no transcript/frames), or the language is not English." }, "category": { "type": "string", "enum": [ "low", "medium", "high" ] }, "angle": { "type": "string", "enum": [ "low", "medium", "high" ] } }, "required": [ "overall", "category", "angle" ], "additionalProperties": false }, "needs_review": { "type": "boolean", "description": "true if confidence.overall < 0.7, or is_physical_product_ad is false, or category_l2 does not belong to category_l1." } }, "required": [ "evidence", "is_physical_product_ad", "product_name", "product_description", "category_l1", "category_l2", "price_seen", "primary_angle", "secondary_angle", "hook_type", "format", "offer_mechanics", "target_customer", "claims_made", "emotional_driver", "confidence", "needs_review" ], "additionalProperties": false }, "category_taxonomy": { "beauty_skincare": [ "skincare_topicals", "skincare_devices", "hair_tools", "hair_care_growth", "makeup", "oral_care_whitening", "body_care_hair_removal", "nails", "mens_grooming", "fragrance" ], "health_supplements": [ "supplements_vitamins", "greens_protein_powders", "gut_digestive", "sleep_stress", "weight_management", "hormonal_womens_health", "energy_nootropics", "functional_beverages", "at_home_tests", "sexual_wellness" ], "wellness_devices": [ "massage_devices", "red_light_therapy", "posture_back_relief", "sleep_devices", "pain_relief_tens", "sauna_cold_therapy", "air_water_purifiers", "wearables_trackers" ], "fitness_sports": [ "home_gym_strength", "cardio_walking_pads", "portable_resistance_gear", "recovery_mobility", "golf", "cycling", "racquet_pickleball", "activewear", "sports_nutrition" ], "pet": [ "pet_supplements_health", "pet_food_treats", "grooming_tools", "toys_enrichment", "beds_furniture", "training_behavior_devices", "carriers_travel", "litter_waste", "pet_trackers_tech" ], "home_living": [ "cleaning_gadgets_vacuums", "organization_storage", "bedding_pillows", "decor_lighting", "bathroom_shower", "laundry", "furniture", "smart_home_security" ], "kitchen_food": [ "cookware_knives", "small_appliances", "coffee_tea", "hydration_bottles", "food_prep_storage", "specialty_food_snacks", "bar_drinks" ], "fashion_jewelry": [ "jewelry", "watches", "bags_wallets", "footwear", "shapewear_underwear", "apparel", "eyewear", "outerwear", "hats_accessories" ], "tech_gadgets": [ "phone_accessories", "audio_earbuds_headphones", "charging_power", "novelty_gadgets", "photo_video_lighting", "car_electronics", "computer_tablet_accessories", "drones_rc" ], "baby_kids": [ "baby_sleep_soothing", "feeding_nursing", "strollers_carriers", "monitors_safety", "learning_toys", "kids_apparel_shoes", "maternity_postpartum" ], "outdoors_garden_travel": [ "camping_hiking", "garden_tools_planters", "patio_grills_firepits", "pest_control", "luggage_travel_gear", "edc_flashlights_knives", "pool_water" ], "hobbies_crafts_toys_gifts": [ "crafting_3d_printing", "musical_instruments", "games_puzzles_collectibles", "personalized_gifts", "books_stationery", "art_supplies", "adult_novelty" ], "vehicles_auto": [ "car_accessories_organizers", "detailing_cleaning", "vehicle_lighting", "ebikes_scooters", "motorcycle_gear", "tools_garage" ], "other": [ "services_digital", "apps_software", "unclear" ] }, "category_l1_to_shopify_vertical": { "beauty_skincare": "Health & Beauty", "health_supplements": "Health & Beauty", "wellness_devices": "Health & Beauty", "fitness_sports": "Sporting Goods", "pet": "Animals & Pet Supplies", "home_living": "Home & Garden / Furniture", "kitchen_food": "Home & Garden (Kitchen & Dining) / Food, Beverages & Tobacco", "fashion_jewelry": "Apparel & Accessories / Luggage & Bags", "tech_gadgets": "Electronics / Cameras & Optics", "baby_kids": "Baby & Toddler / Toys & Games", "outdoors_garden_travel": "Sporting Goods / Home & Garden / Luggage & Bags", "hobbies_crafts_toys_gifts": "Arts & Entertainment / Toys & Games / Office Supplies", "vehicles_auto": "Vehicles & Parts", "other": "Services / Software / Uncategorized" }, "angle_taxonomy": { "problem_agitate_solve": "Opens on a named pain, amplifies it, then presents the product as relief. CUES: 'tired of / struggling with / stop doing X'; pain shown before product; most of the first 10 s is about the problem.", "new_mechanism": "Reframes the CAUSE of the problem and explains the unique way the product works. CUES: 'the real reason X happens is'; named ingredient/technology; mechanism animation; 'unlike X, this targets Y'.", "failed_solution_reframe": "Acknowledges what the viewer already tried and why it failed; this product fixes the real gap. CUES: 'I tried everything'; list of discarded alternatives; 'it's not your fault'.", "before_after_transformation": "The argument IS the visible change from state A to state B. CUES: split screen; 'day 1 vs day 30'; time-lapse; 'results' overlay; measured outcome.", "demo_education": "Shows how it works or how to use it; teaches something. CUES: hands-on usage, step-by-step, 'here's how', explainer voiceover, screen recording.", "social_proof_testimonial": "A customer's own account of the outcome (UGC review, story arc). CUES: first-person 'I'; selfie framing; review screenshots; star ratings; 'I was skeptical'.", "social_proof_volume": "Stacked quantitative/press proof: customer counts, sold-out, press logos. CUES: '50,000 sold'; logo wall 'as seen in'; '#1 best seller'; 'sold out 3 times'.", "authority_clinical": "An expert, professional or study carries the argument. CUES: doctor/derm/vet/trainer on camera; credentials on screen; 'clinically proven'; 'studies show'; percentages with sample sizes.", "founder_story": "Founder-to-camera explains why the brand/product exists. CUES: 'I started this because'; founder name/title; workshop/factory footage; mission language.", "us_vs_them": "Explicit comparison against a competitor or the 'old way'. CUES: side-by-side; 'vs'; check/X table; 'traditional X' vs 'ours'; 'ditch your'.", "identity_aspiration": "Sells who you become or belong to; lifestyle, taste, status; no explicit problem. CUES: aesthetic b-roll; 'for people who'; tribe/luxury cues; no pain statement.", "fear_warning": "Stakes of NOT acting: hidden dangers, health/safety/financial loss, warning signs. CUES: 'warning'; '5 signs you'; 'most people don't know'; 'toxic/dangerous'; ominous tone.", "curiosity_pattern_interrupt": "Withholds the answer/product to earn attention; the argument is 'you need to see this'. CUES: 'wait for it'; odd visual; product absent in first 3 s; 'nobody talks about this'.", "gift_occasion": "Frames the product as a gift or ties it to a calendar moment. CUES: 'gift for'; Mother's Day/Christmas/Valentine's; gift wrap; 'they'll love it'.", "offer_value_bundle": "The deal is the argument: bundle, free gift, price anchoring, savings. CUES: price on screen; strikethrough; 'buy 2 get 1'; 'under $X'; 'worth $Y'.", "scarcity_urgency": "Limited time or stock drives the decision. CUES: 'only X left'; 'ends tonight'; countdown; 'last chance'; 'back in stock'.", "humor_skit": "Comedy/parody carries the message; entertainment first. CUES: staged dialogue; punchline; characters; exaggerated acting; meme structure.", "sensory_asmr_satisfying": "Texture, sound or visual satisfaction sells it (ASMR, oddly satisfying, unboxing). CUES: no voiceover; macro close-ups; tapping/crinkle audio; slow motion.", "trend_native_viral": "'Everyone is buying this' framed through platform-native trends. CUES: 'TikTok made me buy it'; trending sound; POV text; duet/stitch; comment-reply layout.", "ai_avatar_synthetic": "An AI presenter or AI-generated scenes carry the pitch (also record as format). CUES: uncanny lip-sync; synthetic voice cadence; impossible scenes; AI disclosure label.", "feature_benefit_rational": "Neutral feature/benefit or reasons-why listing; specs over story. CUES: callouts/arrows; '5 features'; '3 reasons why'; spec list; no emotional framing." }, "hook_types": [ "question", "bold_claim", "callout_if_you_have_x", "pov_relatable_scenario", "text_on_screen_statement", "shocking_stat", "warning_negative", "confession_story_open", "direct_address_stop_scrolling", "visual_only_pattern_interrupt", "price_offer_first", "trend_sound_meme", "none" ], "formats": [ "ugc_selfie_talking_head", "founder_to_camera", "expert_explainer", "static_image", "carousel", "product_demo", "before_after_split_screen", "podcast_clip", "mashup_compilation", "skit_scripted", "screen_recording_text_notes", "street_interview", "greenscreen_reaction", "unboxing_asmr", "ai_generated_avatar" ], "offer_mechanics": [ "percent_discount", "dollar_discount", "bundle", "buy_x_get_y", "free_gift", "free_shipping", "subscription_save", "money_back_guarantee", "free_trial", "financing_bnpl", "limited_time", "limited_stock", "price_anchor_strikethrough", "none" ], "emotional_drivers": [ "relief", "hope", "fear", "belonging", "status", "pride", "curiosity", "delight", "guilt", "love_care", "control", "nostalgia", "trust" ], "claude_request_shape": { "model": "", "max_tokens": 1500, "system": [ { "type": "text", "text": "", "cache_control": { "type": "ephemeral" } } ], "output_config": { "format": { "type": "json_schema", "schema": "" }, "effort": "low" }, "messages": [ { "role": "user", "content": [ "", "" ] } ] } }